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Since the pandemic started and everyone has been working at home, I’ve had a real desire to develop a healthy work/life balance.

Particularly for people with families, and young children especially, it is so important for your home life that when you get home from the office that you’re not…


This is a short message to say — “Simply talk to your audience”.

In the next 24 hours, I want you to take some time with your social channels and talk to someone. Just use your brand account just to connect.

Ask a question, get an opinion, answer a question…


So I’ve got some bad news for you, in my experience “videographers” don’t always get social media.

Before you pay out for a videographer to come and give you a promo video, take a few tips from me, with experience at both ends of the spectrum.

I started my career…


We’ve all been forced in recent months to really adopt the virtual meeting, webcams and online events with the pandemic.

There is valuable content to be gleaned from your Zoom calls and events, and it’s easier to utilise than it ever would have been before, to populate your social channels…


First and foremost when you take your self or your business live on a social network you need to play the game in context.

That means, producing content for that platform. Use the tools it provides and stay tune with what the audience there expects. …


Creating a never ending stream of content to keep your audience engaged with your social channels can be a tough job, especially if you’re new to this and don’t know what to produce.

Well the good thing is that you don’t even really need to think about it too hardwhen…


Corporate social media is the most soul-destroying place.

There, I’ve said it.

I was sent a tweet today — the culprit will remain unnamed — with a comment on how unbelievably boring it was.

It included a screenshot from a terribly dull PowerPoint presentation being sent through a Zoom conference…


Video as a medium on social has been dominating our feeds and is only going to continue to grow.

But not all videos are equal.

This is the day and age where you don’t necessarily need a fancy production to make your video really work for you. …


I saw a video recently that included separate interviews from celebrities over the years talking about how they achieved their goals through visualisation.

Visualisation is the practice of literally meditating on your goals, bringing them to the front of your mind daily, then of course putting in the work to…


Ask yourself not “What am I going to sell”, but “Who am I going to serve”?

When we’re kids, we all know what we want to be when we grow up. Usually a spaceman or a wrestler for me.

Then I grew up and that shifted to what skills and…

Al ATTNx

✖️Attention multiplier 👾Content hacker

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