Creating a never ending stream of content to keep your audience engaged with your social channels can be a tough job, especially if you’re new to this and don’t know what to produce.
Well the good thing is that you don’t even really need to think about it too hardwhen your creative juices aren’t flowing.
Think about this, when your creative ideas start to wane, it’s OK to shift gears for a while until something comes to you. This is where you really get to show your personality and bring your audience along on the journey with you.
Thisis when you start documenting your journey. When you don’t have anything to create, simply show your audience what you’re doing, what projects your working on, or let them know you’ve something big in the pipeline.
This has a few real positives, and here are three of them.
- Connecting with you— THE PERSON
I’ve said this before, but people who buy from you want to know you. Think about the old local butcher shop and everyone in the town knew the butcher by name. They knew his family and friends, when his kids were getting married they got an invite. This is what you’re trying to achieve. OK, don’t necessarily invite all your Twitter followers to family weddings, but this is the old school tactic with new school methods. Show them behind the scenes, what’s going on with you and watch them become invested in you as a person, not just a business.
2. Showing behind the scenes
People like to know where their new product came from. They love to see the making of it, so why not produce a short video of your equipment at work, or you working on a job for someone. Show off the inner workings of your business and again you’ll find your audience interacting on a different level. Say you sell T-shirts, and you get a delivery of 100 shirts from your supplier. Record you opening the box and showing them the scale of your operation! It’s fun, it’s light and it’ll help them engage more deeply with your brand.
3. Bring them on the journey
Especially whe you’re new, you don’t need to necessarily project yourself as a well established business. Why not bring your audience along the journey as you grow your business. Celebrate your first big contract, or a new job you landed, or highlight a major order that just came through. Then when you’re shipping millions, those who connected with you first will feel an emotional attachment to you and your success.
These are all very simple, but highly effective ways to utilise your content to form good relationships with your audience, which in time will undoubtedly turn into orders and repeat customers.
Keep this in mind the next time you’re feeling stuck with your content. Don’t create, document.
