It’s really common for brands and individuals to lose their individuality on social media to try to look professional. Well the truth about social is that it doesn’t need to be professional at all really and just like in real life, people buy from people, so your personality is massively important.
BUT, business owners tend to be great at what they do, but are usually absolutely TERRIFIED of ‘putting themselves out there’ as the face of their brand.
Your brand on social media should always show some personality. It helps if it’s you, simply because it’s a lot easier for you to be yourself than make up a character or voice to represent your company.
You’ll believe in it a lot more if you as the owner, chief, boss of your company is the main face of it on social media. This will make it a lot easier to create authentic and engaging content, because you will be simply being yourself.
Here are three major FEARS that really hold people back on social media.
You’ll never get confident at something without doing it. So do it, it might suck, but get on with it and you’ll get better as you go. Your audience and customers will appreciate your honesty. You don’t need to be the best in the business on your first try. Nobody is.
If you’re afraid of judgement, I’ve got news for you — people are already judging you, and you are judging everyone else too. It’s our literal job as human beings to judge things, so don’t fear it. It’s happening anyway.
3. IMPOSTER SYNDROME:
This is the one and only time you’ll hear me use that phrase. It’s a detestable little thing that people think they have. People don’t show their true colours on their brand accounts because they don’t feel like an expert, or an influencer. Ask yourself this question- How much do I care about my business? If the answer leaves you with any room for not being the best you can be then you may as well pack it in right now. So stop telling yourself this garbage and start leading the field.
I hope that’s given you a bit of motivation to get out there and be yourself on your brand or personal social channels.
Get it done.